Custom CRM development & CRM integration services.

Custom CRM development means building customer relationship management software around your data model, sales pipeline and business rules instead of adapting your process to a platform. It covers the modules you need, the integrations with your other systems, and the reports your managers actually ask for.

There is no honest fixed price. Cost is driven by user count, how many modules you need, the number of integrations, data migration volume, automation complexity, reporting, security and hosting. Customization or integration of an existing CRM is usually a fraction of a full build, so we scope that option first and give you a written estimate with the assumptions visible.

A focused first release covering the modules a sales team uses daily is typically a matter of months, not weeks, and we deliver it in iterations you can test rather than one launch at the end. Customization and integration projects on an existing platform are considerably shorter.

CRM customization works inside an existing platform: custom fields, objects, pipelines, automation and reports built with that platform’s own extension points. CRM development means building the application itself, including the data model and business logic. Customization is cheaper and faster. Development gives you full control. Most businesses need the first.

Yes. CRM ERP integration is one of the most common projects we deliver: two-way sync of accounts, orders, stock and pricing through the ERP’s API or database, with conflict rules, retries and monitoring so it keeps working after launch.

Yes, and this is a specialism rather than a sideline. We build phone systems on Asterisk and FreePBX, so we integrate them with CRMs using AMI, ARI and CDR data: click-to-call, screen pop on incoming calls, automatic call logging, recordings attached to the customer record and follow-up tasks created from call outcomes.

Yes, through the official WhatsApp Business API. Conversations are logged against the contact, templates can be sent from the CRM, and follow-up tasks can be created from replies. We will be clear about what the platform rules allow before you commit to it.

Yes. Excel to CRM migration is the most common migration we do. We audit the spreadsheets, agree field mapping, clean and deduplicate the records, migrate them with history intact, then validate the result against the originals before anyone relies on it.

Yes. We migrate accounts, contacts, opportunities, activities, notes, files and custom fields out of Salesforce, HubSpot, Zoho or Pipedrive into another platform or a custom CRM, with a parallel running period so you can check the new system against the old one.

Yes. We build HubSpot CRM integrations with ERP, accounting, e-commerce, telephony and internal systems using the HubSpot API, webhooks and custom-coded workflow actions. We are an independent development company, not a HubSpot reseller or partner.

Yes, within each platform’s own extension model: custom objects, fields, flows, automation, permissions and reporting, plus API integrations with your other systems. We do not claim any official partnership with these vendors.

Yes. A sales CRM built around your pipeline stages, qualification criteria, lead assignment rules, quote generation, approvals and forecasting, designed so updating it is faster than keeping a private spreadsheet. That last part is what decides whether a CRM gets used.

That is the approach we prefer. We map how you sell today, stage by stage, before designing anything. If the process has problems we will point them out, but we do not force a generic funnel onto a business that works differently for good reasons.

Yes. We sync customers, orders, fulfilment status and abandoned carts from WooCommerce, Shopify, PrestaShop or a custom store into the CRM, so sales and support see purchase history on the same record.

Yes. Sales dashboards, pipeline and forecast reports, win/loss analysis, activity tracking, acquisition cost and lifetime value, built around the questions your managers ask rather than the default dashboard the platform ships with.

Yes. Lead assignment and routing, follow-up reminders, stalled-deal alerts, stage-change notifications, approval workflows for discounts and contracts, and data sync between the CRM and your other systems.

Usually an existing CRM, customized properly. Build when your process cannot be modelled in any platform without fighting it, when people keep parallel spreadsheets months after training, when integration depth exceeds what native connectors reach, or when per-user pricing has overtaken the cost of a build. If none of those describe you, buying wins, and we will say so.

As secure as it is designed and maintained to be. We build role and record-level permissions, audit logging, secure API access with scoped tokens, encrypted and tested backups, and authentication that fits your environment. We scope compliance obligations with you rather than making blanket claims.

Yes. We build the CRM as a responsive web application that works on desktop, tablet and mobile browser, so reps can look up customers, update deals, log calls and add visit notes from the field. A native iOS or Android app is a separate scope we quote only when it is genuinely needed.

Yes. Integrations break when third-party APIs change, and a CRM that nobody maintains slowly stops being trusted. We offer ongoing maintenance, monitoring of the integrations we build, and a backlog of improvements as your business changes.