Email Marketing
Email Marketing & Automation Built Around Your Business
Build email campaigns, newsletters, automated customer journeys, transactional emails and CRM connected marketing workflows using the tools and infrastructure that fit your business.
Whether you need a managed email marketing solution or a self hosted open source platform, Seninweb can help you build, integrate, configure and maintain the system.
Email Marketing • Email Automation • CRM Integration • Open-Source Software • Deliverability • Analytics
What Can You Automate With Email Marketing?
These are the workflows we build most often. Each one starts from a trigger in your website, store or CRM, runs through the email platform, and ends in the customer inbox.
New Lead Follow-Up
- Website form
- CRM record created
- Welcome email
- Follow-up sequence
- Handover to sales team
Ecommerce Abandoned Cart
- Customer adds product
- Leaves the website
- Abandoned cart email
- Reminder email
- Purchase completed
Customer Onboarding
- New customer signs up
- Welcome email
- Getting started email
- Product tips
- Follow-up check-in
Lead Nurturing
- New lead captured
- Educational email
- Product information
- Case study
- Sales follow-up
Customer Retention
- Existing customer
- Personalized campaign
- Product recommendation
- Special offer
- Repeat purchase
Re-Engagement
- Inactive subscriber
- Re-engagement campaign
- Special offer
- Customer returns
Open-Source & Self-Hosted Email Marketing Solutions
You do not always need to pay for an expensive SaaS email marketing platform. We can deploy and integrate open source or self hosted email marketing software so your business keeps control of its data, infrastructure, integrations and costs. These platforms are not interchangeable, so we look at your requirements first and select the one that fits. If a hosted product is the better buy for your situation, we will tell you that too.
Mautic
Open source marketing automation with contact segmentation, lead scoring, visual campaign builders and CRM synchronisation.
Best for: marketing automation and customer journeys
Listmonk
A fast self hosted newsletter and mailing list manager designed for large subscriber lists and high volume sending.
Best for: high-performance newsletters and subscriber management
phpList
A long established open source mailing list platform for newsletters, subscriber lists and straightforward campaign sending.
Best for: established open-source mailing-list management
Keila
A modern open source newsletter platform with segmentation, campaign templates, an API and automation hooks.
Best for: modern open-source newsletters, segmentation, API and automation
SendPortal
Self hosted email campaigns with subscriber management, segmentation, open and click tracking and API access.
Best for: self-hosted campaigns, subscribers, segmentation and tracking
Other self-hosted platforms
If none of these fit, we evaluate other self hosted email platforms, or a managed service, against your data, sending volume and integration requirements.
Best for: requirements the options above do not cover
Deployment is only the starting point. We size the server, configure the sending infrastructure, connect the platform to your existing systems, set up authentication and monitoring, and keep it maintainable after handover.
Connect Email to the Software You Run
Most email problems start with disconnected data. When your website, store and CRM cannot pass information to your email platform, segmentation becomes manual work and campaigns reach the wrong people. The integration layer is the part we build.
Systems we connect email marketing to
- WordPress
- WooCommerce
- Shopify
- Lead and contact forms
- Ecommerce platforms
- CRM systems
- Custom CRM software
- Customer databases
- REST APIs and webhooks
- Custom and existing business software
How the Pieces Fit Together
- Website / Ecommerce / CRM / Business Software
- API / Webhooks / Integration Layer
- Email Marketing Platform
- SMTP / Email Provider
- Customer Inbox
What that looks like in practice
CRM → Email Marketing
Send emails automatically based on lead status, customer type, sales stage or recent activity, with contact data kept in sync both ways. Often built alongside CRM development work.
WooCommerce → Email Marketing
Abandoned cart recovery, purchase follow-up, product recommendations, retention campaigns and promotions driven by real order data from your ecommerce platform.
Website → Email Marketing
Subscribe users from forms, segment contacts on the fly, trigger campaigns from on-site behaviour and start lead nurturing without manual list exports. Part of most web development projects.
Custom Software → Email API
Connect your own application to an email marketing platform through its API or webhooks, with retries, idempotency and error handling. See API integration.
Email Marketing Campaign Examples
Four campaigns we build regularly, with the actual sequence and timing behind each one. Every sequence is adjusted to your product, sales cycle and list size rather than copied from a template.
Lead Nurturing Campaign
An 18 day sequence that warms a new lead before sales gets involved.
- Day 1: Welcome
- Day 3: Educational content
- Day 7: Product introduction
- Day 12: Case study
- Day 18: Sales invitation
Ecommerce Cart Recovery
Triggered by cart abandonment in WooCommerce, Shopify or a custom store.
- Trigger: Cart abandoned
- 1 hour: Reminder
- 24 hours: Product reminder
- 48 hours: Offer
Customer Onboarding
Turns a new signup into an active user before the first support ticket.
- Signup
- Welcome email
- Getting started guide
- Product tips
- Check-in
- Customer success handover
Re-Engagement
Cleans and revives a list instead of letting inactive contacts damage deliverability.
- No activity for 60 days
- We miss you email
- Popular products or content
- Special offer
- Re-engage or unsubscribe
Email Deliverability Is Part of the System
Installing email marketing software is only part of the job. Whether a campaign reaches the inbox depends on how the sending domain, the mail server and the platform are configured, and on how bounces and complaints are handled over time.
Domain Authentication
SMTP
Email Platform
Delivery
Tracking
Reporting
- SPF
- DKIM
- DMARC
- Domain authentication
- SMTP configuration
- Sending reputation
- Bounce handling
- Complaint handling
- Unsubscribe management
- Transactional vs marketing email
- Email provider configuration
- Monitoring and reporting
We configure the technical email infrastructure behind your campaigns, so the marketing system is not simply installed but properly connected, authenticated and monitored for reliable delivery. Transactional email, the receipts and password resets your application sends, is kept separate from marketing sending so one cannot damage the other.
Build an Email Marketing System You Actually Own
Whether you need a newsletter platform, automated email campaigns, CRM email integration, ecommerce email automation, transactional email or a self hosted open source email marketing solution, Seninweb can design and integrate the system around your business.
Open Source • Self Hosted • CRM Integration • Email Automation • API Integration • Deliverability